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About Us

Frank and Fran’s is a small family owned bait and tackle store located on NC Hwy 12 in Avon, NC. First founded in 1988 by Frank Folb and his wife Fran, the shop quickly became the place to go for all your surf fishing needs. Fran being the avid fisherman of the family was always up for giving fisherman advice and sometimes a hard time! Frank and Fran built a legacy of family traditions for many generations of anglers.

In 2003, Ginger Knight, joined the Frank and Fran’s team. Ginger is now a decorated fisherman and well known on the island for her many achievements as an angler. She is also well known for making everyone feel “at home” here in the shop.

In early 2016, Frank decided to retire and the hunt for a new owner began. Beginning in April, Heather James, Tim James, Stephanie Ryals and Randy Bayne happened upon the business listing and were instantly excited at the opportunity. Tim grew up fishing and instilled the love of fishing in Heather. Heather and Stephanie grew up on the Peninsula in Virginia and have always loved the Outer Banks. The love for fishing, an entrepreneurial spirit and a love for the area enticed us to consider a big move. The sisters and their families have now relocated to Hatteras Island and as of September 23rd, they are the new owners and operators of the shop! Ginger Knight will remain as part of the Frank and Fran’s team and family.

Our goal as the new owners is to carry on the long standing traditions started by Frank and Fran of providing all you fishing gear and excellent customer service in a fun environment. From the first day we started talking to Frank, he made us feel like we were part of his family just like he has done for his customers and team members over the years. We are just hard working, fun loving people who want the Frank and Fran's family to continue to grow.  Whether you are an experienced angler, newbie or family looking to have a fun day with the kids, we can help outfit you for your next saltwater adventure. Stop in, grab a cup of free coffee, share a fishing story and a laugh.​